VOGUE CIGARETTES $16.49
This brand appeared as a result of amalgamation of British American Tobacco with his American competitor Rothmans International in 1999.
When smoking first came into vogue, it was considered a man's activity, and unfeminine. Therefore it became a vehicle for women's rebellion and for asserting a new, more independent, self-image.
Tobacco companies capitalized on this. It is said that Edward Bernays, a master of public relations who was hired by the tobacco industry, employed women to dress like feminists and march in the Easter parade of 1929 in New York City.
These women were also paid to smoke and, when they attracted the attention of the press, to refer to their cigarettes as "torches of freedom."
This was the beginning of an association between women smokers and freedom or liberation that has been cultivated and promoted by the tobacco industry. |