MARLBORO CIGARETTES $13.29
Marlboro was the most popular cigarette brand in the U.S in 2001.
In 1902 English manufacturer of cigarettes Philip Morris to sell their products founded the company in New York and gave it the name after London street’s name where his factory situated. So famous Marlboro brand appeared.
First advertisement campaigns showed Marlboro as exclusively woman cigarettes.
In 1924 Philip Morris company were promoting its product under the motto: “Mild as May”.
All further companies were aimed to women buyers – e.g. in 1926 run out a new series of advertisement Marlboro posters which demonstrated fine woman arm holding a cigarette. Later there was an advertisement where children assure their parents that Marlboro has fine taste.
On the lateral face of the pack was written toll free number 8 800 200 5 105, tear strip became thinner, image was taken away, all the strip long read: “Philip Morris International”.
Pack became more hard because of cardboard became thicker, the design was changed also. Inside the packs consumers found informational leafs which told them about constant improvement and main values of the brand. Long ash on the end of the cigarettes is the feature of high quality of the cigarette.
Even design of the Marlboro pack - red and white – calls to independent strong personalities. |